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Director of Marketing and Communications

Company: Midland Center for the Arts
Location: Midland
Posted on: June 16, 2019

Job Description:

About Midland Center for the Arts The Midland Center for the Arts is a cultural destination where people find meaning and connection in their busy lives.-- One of Michigan's largest non-profit arts organizations, the Center is a unique cultural complex located in the city of Midland, Michigan.-- The 275,000SF facility encompasses an auditorium theater (1500 seat) that presents touring Broadway and national artists and entertainers, a mid-sized theater (400 seat)-- for touring programs and locally-produced theater, a four-story hands-on, interactive museum of science and art, a historical campus, and an in-house community theater and professional regional symphony.-- Position Concept: The Center has experienced significant growth in the past three years that has included doubling earned revenue and growing audiences by 40%. In the next three years, the organization will celebrate its 50th season and kick-off a capital campaign to fund a major renovation of the hands-on museum. This position is a unique opportunity for a seasoned marketing professional to help build the organization's future as we expand into new programs and service and broaden our audience base.-- Overseeing the marketing and communications department, the position will be responsible for growing and developing a results-oriented, creative, flexible marketing team, able to meet ambitious revenue goals, build the reputation of the Center and engage in organizational storytelling.-- Specific Duties and Responsibilities Will Include: ----- Oversee a multi-channel marketing/communications infrastructure that builds the Center's reputation as a leader in art, entertainment and hands-on science learning in the state and beyond --- Oversee and enhance the Center's brand strength in the community, the state and beyond, including within the arts, entertainment and museum industries through communications vehicles including media placements, speaking, sponsorships and other avenues --- Lead a marketing program that continues to grow earned revenue and deliver strong sales results --- Oversee the creation of Center publications and marketing communications materials as well as other Center materials, serving to ensure consistency in messaging and acting as in-house consultant for appropriate communication and marketing pieces. --- Ensure robust media relations and organizational story-telling through traditional media, electronic communications and public relations in the region, the state and beyond, as well as within the industry - Be a strong manager and mentor to staff, setting clear goals and priorities that support organizational metrics - Assist with messaging in all areas, including internal communications to strengthen employee satisfaction and build brand ambassadors with employees and volunteers --- Develop and manage a significant revenue and expense budget --- Grow a strong team and nurture skills in marketing ----- Help to support story-telling throughout the organization through presentations, articles, and other opportunities. --QUALIFICATIONS/EXPERIENCE/EDUCATION: 10+ years of experience in developing and implementing successful marketing programs leading to sales resultsExperience in strategic communications and media relationsExcellent presentation, communication, and writing skillsStrong experience with both traditional and emerging mediaImpeccable interpersonal skills; someone who thrives on building personal relationshipsCollaborative and collegial orientation to workExperienced staff managerExperience in or passion for the performing arts and/or museums preferred Application: Email Cover Letter and Resume to: siegmund@midlandcenter.org Tina Siegmund-- HR, Payroll & Benefits manager Deadline:-- Open Until Filled -- -- MLive.Category: Marketing & Biz Dev, Keywords: Director of Marketing and Communications

Keywords: Midland Center for the Arts, Midland , Director of Marketing and Communications, Advertising , Midland, Michigan

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