Event Sales Manager- Holiday Inn Midland

Company: Suburban Inns
Location: Midland
Posted on: June 2, 2021

Job Description:

Position: Event Sales Manager
Reports To:Director of Sales
Supervises: Banquet Manager and Banquet Team Members
FLSA Status:Non-Exempt
 

Position Summary:
Responsible for performing Event Sales by soliciting, negotiating and booking new/repeat business by networking,
prospecting, and outside sales calls. Responsible for assisting guests with planning special catered functions that
exceed their needs. The Event Sales Manager must be knowledgeable of industry trends, procedures and practices,
while following Suburban Inns and franchise standards and expectations.

Essential Functions
Report to work in professionally appropriate attire, presented neat, and clean
Greet all guests in a friendly, positive manner. Ask questions of guests and make personal connections to
make them feel they are welcome and valued
Anticipate and meet the needs and expectations of our guests, then go one step further
Implement aggressive, on-going sales campaigns to alert potential guests of the hotel and sales capabilities
Continually explore and contact potential new sales sources according to Suburban Inns standards and
work with Director of Sales and Corporate Director of Sales on prospecting for new incoming business and
ideas
Perform outside sales calls; Schedule calls/visits to assess on-going needs of prospective clients
Promote, advertise, and market the property (rooms/event space)
Build awareness in the community by being involved in outside groups, civic boards, and community
service organizations
Keep abreast of current events in the area (i.e. news outlets, google alerts, indeed) to prospect for event
business
Respond to all leads from Meeting Broker, Cvent, CVB, and incoming calls
Attend IHG Training classes when needed as related to sales
Follow up on monthly sales marketing plan and weekly sales goals to ensure hotel is building loyalty and
increasing market share
Maintain current and accurate files for all sales and contacts
Create client event contracts, accept/process deposits, develop function BEOs to include updates and
changes as required by clients and arrange prompt payment for all events
Compile and manage various sales, end of week, and monthly sales budget reports detailing the operation
of the department
Schedule banquet Front of House (FOH) Team Members as needed based on banquet occupancies, while
staying within budget
Hire, train, and evaluate FOH Banquet Team Members
Complete monthly inventory values for all banquet items, liquor, and beverage
Help guests plan special events including menus, entertainment, theme, decorations, and other aspects
Provide tours and offer suggestions in effort to sell the hotel/catering facilities for the occasion being
planned
Work with the Executive Chef to determine selling prices, menus, and other details for catered events
Follow up with clients after each function to ensure expectations have been exceeded and prospect future
business
Book SMERF groups in hotel when needed
Handle all guest complaints according to Suburban Inns standards
Attend manager meetings to review policies and procedures, upcoming events, and continually develop
sales strategies
Implement and monitor marketing plan and annual sales banquet budget, taking corrective action as
necessary to help ensure that financial goals are met
Inspect finished arrangements; assist in service, set up, and clean-up of all banquet functions
Maintain knowledge of event menu items and their contents, as well as appropriate table settings, service
ware, and correct preparation
Audit and approve department bi-weekly payroll
Ensure all event shifts are always covered, including weekends, holidays, call-ins, vacations, etc. making it
fair for all Team Members and ensuring all job duties are covered
Lead by example and uphold all Suburban Inns policies
Hold Team Members accountable to the standards of employment and job performance set by the Core
Values of Suburban Inns and IHG. Discipline Team Members as needed, according to Suburban Inns
policies
Follow all Suburban Inns processes
Exhibit regular and recurrent attendance records
Other duties as requested by management

Position Requirements:
Minimum Knowledge: Requires ability to interpret / extract information and / or perform arithmetic
functions. May require typing, record keeping, or word processing. Good communication skills.
Formal Education and Job-Related Experience: This position requires a minimum formal education of a high
school diploma or equivalent related experience. Minimum of one year job-related experience.
License, Registration, and/or Certification Required: Excellent driving record, valid drivers license, reliable
transportation to be used on sales calls. ServSafe Certification, TIPs, and CPR
External and Internal Personal Contact:
Communications: Daily - Verbal &Written
Weekly- Participation in meetings
Teamwork and Collaboration: This job is part of a formal work team within the department

Working Conditions and Physical Effort:
Stress Load: Regular exposure to stresses
Workload Fluctuation: The workload required to perform this job requires ability to adapt to change
Manual Skills: Significant portions (more than 50%) of daily assignments involve application of manual skills
requiring motor coordination in combination with finger dexterity, e.g., typing, handwriting, or machine
operations
Physical Effort: Significant portions (more than 50%) of daily assignments involve prolonged standing,
transporting material or equipment, or lifting, moving, or carrying heavy (over 30 pounds) materials for
intermittent periods throughout the day
Physical Environment: Significant portions (more than 50%) of daily assignments involve exposure to dirt,
odors, noise, or temperature / weather extremes. Working surfaces may be un-level, slippery, or unstable
Work Schedule: Work regularly requires or varies between day, evening, night, holiday, and/or weekend
assignments. Schedule varies according to business demands and needs. 40+ hours per week
Occupational Risks: Some portions (less than 10%) of daily assignments involve occupational risk, such as
cuts, burns, exposure to toxic chemicals, injuries from falls, or back injury sustained with assisting in
moving, lifting, or positioning equipment or materials
Ergonomics Risks: Significant portions (more than 50%) of daily assignments involve ergonomic risk, such as
regular repetitive tasks, forceful or prolonged exertions of the hands, vibration, cold temperatures, heavy
lifting, pulling, pushing, or carrying of heavy objects, poor body mechanics, restrictive workstations, or
awkward postures
Safety: Responsible for adhering to all safety policies and procedures of Suburban Inns
Required Travel: Position does require travel to other Suburban Inns properties, off-site meetings or client
locations, sometimes overnight.
Uniform and Appearance Guidelines:
Uniform: Professional attire according to Suburban Inns guidelines
Appearance: All facial piercings must be approved by management. Gauges in ears are not allowed on anyone
whos primary job function is interacting with guests. Hair must be of a natural color and kept well-groomed. All
tattoos that are not covered by a work uniform must be approved in writing by management. Any tattoo that is
deemed offensive to co-workers, guests, vendors or others in the workplace based on racial, sexual, religious,
ethnic, or other characteristics or attributes of a sensitive or legally protected nature are not permitted and must
remain covered or concealed at all times. This policy will be administered by the positions supervisor, without
regard to race, religion, age, sex, national origin, disability, height, weight, genetics, familial status, veteran status,
and other protected characteristics. The Vice President of Hotel Operations has the authority to veto any decision
made by the positions supervisor
We are a dynamic organization in a rapidly changing industry. Accordingly, the responsibilities associated with
this job will change from time to time in accordance with business needs. More specifically, the incumbent may
be required to perform additional and / or different responsibilities from those set forth above.
I have read this job description and fully understand that failure to comply with any of the stated responsibilities
is grounds for disciplinary action, up to and including termination of employment. I also agree that I am able to
perform the essential functions of the job, with or without an accommodation.
 

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