RTD & Seltzer Field Specialist (Brand Development)

Company: Great Lakes Wine and Spirits
Location: Grand Rapids
Posted on: February 18, 2026

Job Description:

Job Description Job Description Great Lakes Wine & Spirits is a growing statewide company seeking an RTD & Seltzer Field Specialist for our Brand Development Sales Team to service multiple accounts in Grand Rapids . Essential Duties & Responsibilities The RTD & Seltzer Field Specialist is a full-time, field-based sales role that focuses on selling, servicing, developing, and growing the GLWAS portfolio of ready-to-drink products within our retail partners throughout all divisions of the company - Retail Chain, Retail Independent, and On-Premises accounts. This role provides a phenomenal experience into both sales and the adult beverage industry with one of the strongest RTD Seltzer portfolios around - couples with a winning team culture. Field Specialists report directly to their team leader who is available to assist, mentor, and further sharpen their team's skills. Work Schedule This is a full-time position with a flexible schedule Monday through Friday. Evening and weekend hours may be required based on holiday schedules and business needs. Work Environment & Physical Demands This position operates in the field with daily travel, driving in all weather conditions. Physical demands require to frequently stand, walk, bend, kneel, crouch, stoop and climb throughout the day while lifting, stacking, moving, and rotating items without handles that weigh up to 50 pounds. Pushing and pulling carts with up to 100 pounds of force and operating warehouse equipment may be needed. Pay & Benefits Base Salary $40,000 (paid semi-monthly) $400 Monthly Car Allowance (non-taxed) Eligible for Tertile Bonuses and Incentives Vacation and Personal Time 6 Paid Holidays Competitive benefits including Medical, Dental, and Vision, Life Insurance, Disability, Employee Assistance Programs, and Group Legal coverage. Buy-Up Life Insurance and Disability coverage available. Eligible for 401K enrollment upon date of hire. Required Qualifications Minimum age of 21 years Bachelor's degree (preferred) Prior sales retail experience (preferred) Prior distribution industry experience (preferred) Basic competency with basic iOS devices Positive & Entrepreneurial Attitude A Success-Oriented, Competitive, and Creative Mindset Basic technical ability (Email / Excel / Text) Desire to learn and implement these learnings Additional Requirements Adhere to the policies and procedures outlined in the employee policy manual and any applicable contracts, signed agreements, and work rules. Cooperates with all management and staff of GLWAS. Follows all MLCC rules and regulations, as they apply to the position. Use alcohol in a responsible manner when related to business activities. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. About Great Lakes Wine & Spirits Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 Michigan counties. Employing over 1,000 people with facilities throughout the state, We Are Local, Everywhere. Founded as a family business nearly 80 years ago, the tradition of good business principles has remained the cornerstone of Great Lakes Wine & Spirits success. Honesty, hard work, fair dealing, service and an ongoing commitment to the customers and staff. Great Lakes Wine & Spirits strives to provide an ever-escalating standard of innovation and service to its customers and to responsibly enhance demand for its products. A valid driver's license and an acceptable Motor Vehicle Record (MVR) is required for this position. All applicants will be subject to a driving record check as part of the interview process. Failure to maintain a satisfactory driving record may result in withdrawal of the employment offer or disciplinary action, up to and including termination, if employed. By submitting an application, you consent to the company's screening of your driving record. All offers of employment are conditional based upon completed satisfactory of pre-employment screenings. This includes a background check on a criminal record, physical evaluation, agility(lift) test, and drug screen. Full disclosure is required before a criminal history is investigated and will not constitute an automatic bar of employment. Factors such as the date of offense, seriousness and nature of the violation, rehabilitation, and the position applied for will be taken into account. By submitting an application, you consent to the company's screening of your driving record and the conditions of employment. Job Posted by ApplicantPro

Keywords: Great Lakes Wine and Spirits, Midland , RTD & Seltzer Field Specialist (Brand Development), Sales , Grand Rapids, Michigan